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6 Secrets To Rapid Occupancy – Secret #4

The folks over at Centurion Properties are known as “the smartest guys in the room” when it comes to apartment marketing. (To see what I mean, check out this video of Greg Romundt, President, CEO, Trustee of the REIT, talking about tracking leads to conversions at Apartment WebCon.) So when executives at Centurion say, “In looking to improve our web site and overall marketing effort, we engaged TBM Productions [ApartmentVideo.ca] to stage and photograph our apartment portfolio. TBM Provided a cost effective solution for our business, the results were impressive and clearly allowed us to better articulate our value proposition to our prospective customers.” it’s worth checking out the math. Staging an apartment creates an evergreen asset for any company. When residents come for a tour, you might have to show them a beige box, but they’re already pre-sold because they saw your staged photos and videos. They’re there to sign on the dotted line. Contact us todayfor a demonstration on how this works. Ian(at)apartmentvideo.ca

6 Secrets To Rapid Occupancy – Secret #3

Hold the presses!
After my last message about how to eliminate the high cost of newspaper ad and ILS expenses from your balance sheet, I had people asking me, “Ian, how does your video service work?”
Let me explain…
1. First, you get a price quotation for our staging and video services and approve it. 2. You provide us with the addresses and keys to your buildings and a date the units will be available for their video shoot. 3. I arrive that morning with my crew: The photographer, videographer and my team of movers. 4. We pick up the keys at your office and then, under my direction, my movers unpack the furniture, decorations and accessories (including dishes, bed covers, photos and fresh fruit for color and contrast). Neither your building supervisor nor on-site staff are ever disturbed. No one at Company has to lift a finger. 5. We stage the apartment in the morning. At noon the photographer / videographer begins shooting. By 5pm, we’re packed up and gone. 6. You approve the video. We post them to several video hosting services and manage your classified ad campaigns. 7. You count your savings.
Contact us today to schedule a no charge, no obligation “Story Board Consultation”

6 Secrets To Rapid Occupancy – Secret #2

You know how a full-page print ad to market a vacancy costs approximately $5,000? Well, It’s probably also costing you another $1,000 per year in fees per apartment building if you subscribe to the internet listing services (ILS). Now imagine wiping those fees off your balance sheet and getting the same results (likely better) by driving internet traffic to your own website. Here are 5 simple steps to make the transition from old marketing to social marketing:
  1. Use merchandising strategies to stage beautifully furnished units that appeal to any renter and makes them say, “I want to live there!”
  2. Create an apartment video for each apartment model
  3. Post your videos on your own YouTube channel
  4. Run ads on free listings like Craigslist, Kijiji, and other free services with links that drive traffic back to your website, not to the ILS (where residents finish looking at your property and jump immediately to your competitor.)
  5. Save up to 42% off your marketing budget– straight to the bottom line–and fill your vacancies faster.
Bold move? Absolutely. But totally do-able. Here’s what Wayne Tuck, VP Operations | COO, Centurion Property Associates Inc., the largest property management firm in Canada, said about this strategy: “In looking to improve our website and overall marketing effort, we engaged TBM Productions to stage and photograph our apartment portfolio. TBM provided a cost-effective solution for our business; the results were impressive and clearly allowed us to better articulate our value proposition to our prospective customers.” Let’s connect—this week. You could reduce expenses like this by the end of this year. I’ll show you how. Stay tuned for Secret #3…

We proudly support Movember!

For those who don’t know much about Movember, it’s a global campaign to raise awareness for Men’s Health. Men from all over the globe start of November clean shaven and take the month to grow a “Mo” in support of this worthy cause. Not only do these “Mo’s” help raise awareness for this important cause, they encourage donations. Each donation raised helps support prostate cancer and male mental health initiatives. So, let’s all join in support of this worthy cause, spread the word about Movember, donate to the cause, or have fun growing your own “Mo”! If you would like to make a donation to Movember, please click here. To get involved yourself, register here and start growing your own “Mo” and raising awareness and necessary funds for this worthy cause.

6 Secrets To Rapid Occupancy – Secret #1

Hi, I’m Ian Goodwin and I want to share with you my “6 Secrets To Rapid Occupancy.” After 3 years of filming and promoting videos for the top property managers in Canada, I think you’ll be shocked to find out what I discovered works (and doesn’t work) in apartment marketing today. It’s not what you think.

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Ideas for creating accommodations for all

There are many apartment building owners and property managers that are embracing the renovations needed to accommodate the handicapped. There are also many who want to make changes, but have no idea where to start. We at Apartmentvideo.ca want to provide you with a basic check list of items you will want to consider before making the decision to renovate a building. First of all, let’s go over the exterior and the common areas of the apartment building that you will need to consider renovations for: 1. Parking lot: make sure there are handicap spaces for residents as well as visitors. Keep them close to the doors, highly visible, and enforce permit only use. 2. Ramps: include a ramp from parking lot surface to the sidewalks and up to the door of the building (both front and rear entrance), if necessary. **Ramps should be at least 40 inches wide and 30 feet long. 3. Front Entrance doors: think about width and install auto push button door openers. Ensure the threshold is minimal or flush with the floor where possible. 4. Lobby/Mailroom: make certain there is easy access to the mailboxes for all accessible units. 5. Laundry Room:  Do not raise laundry machines from the floor. Keep all doors (for either top loading or front loading) for each machine 36 inches or less from the floor. Clear and clean floor space is necessary. 6. Additional Common Areas: if your property includes a pool, lounge area, fitness room, library, or other onsite amenities, you will want to think about providing accessibility to those areas as well. Before any renovations commence, please check with your city’s building department to obtain proper permits. Next time we will touch on interior standards you should consider for each individual unit you want to be accessible. If you have any questions or would like to discuss creating a video for your building now, or after your renovations are complete, contact Ian. He will personally discuss your options for video promotion. Call 888-762-7181 or email ian(at)apartmentvideo.ca.

Ideas for creating accommodations for all Part 2

With more and more landlords and property managers seeing the need to create accessibility in their buildings, we are finding many looking for advice on where to start and what to think of. In order to make one of your units more accessible, you need to put yourself in the position of someone with special needs and see the unit through their eyes. Test out the heights of the fixtures (counters, sinks, etc), the hall widths, and doorways. Here is a list of areas and accommodations to think of when renovating a unit:

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Ideas for creating accommodations for all Part 3

Over the past few weeks we have discussed how more landlords and property managers have seen the need to create accessibility in their buildings. We have discussed what to think of when renovating your building and suites in order to create ‘Barrier Free Living’, Now, let’s touch on how to promote your accessible units. It is very important to promote your buildings first with use of professionally crafted video and second over the internet on rental websites, your own company website, free ad posting sites such as Kijiji or Craigslist, and your local March of Dimes office.

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Why use a corporate video?

Our corporate videos help your company to stand out from your competition. These videos are cost effective, help drive traffic, and are a 24 hour advertisement. Your target audience will be able to clearly and easily learn about your company and the message you want to share in a quick 30-60 seconds. Engage your audience in an entertaining way. No one will watch a long drawn out video, so keep it short to maintain your audience’s attention. Short targeted videos can be watched over and over again, passed on through social media outlets, and added to your email marking campaign.

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Seeing is Believing

 “Online video is second only to word-of-mouth for its ability to influence decision makers in every stage of the purchase lifecycle.”
~Marketing Sherpa – Video Marketing Benchmark 2009   Using video to market your rental space, apartment unit, or company helps your audience gain a better understanding of what you are offering in as little as 90 seconds. If you have an industrial or retail building with space for lease, use video to market the space to your target audience and show the specific details you want to promote. Send the video to your listing agent so they can include it in their marketing. If you are a new or growing company that needs or wants more exposure, use video to express your message clearly. Include the video on your website to promote traffic, raise your search engine ranking, or share a new product or feature.

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